Channel Partners
Channel Partners are the lifeblood of your business and you want to improve how they sell. However, your competitive advantage depends on improving how you work with them.

Channel Partner Challenges
This means you’re in a better position to effectively influence Channel decisions, generate demand and grow your market share. You benefit from increased customer loyalty, new ways to build sales and generate business innovation - by doing things you haven’t been able to do before!

Corporate Channel Managers have traditionally struggled with many of the same issues. Here are just some examples:
  • Channel Managers need expertise and an accurate knowledge base to be effective
  • It’s difficult to maintain a competitive edge when you have limited ‘touch points’ and visibility into Partner performance
  • Managers never feel they have enough headcount to effectively manage Partners and, even so, Channel Reps don’t exercise "control" - so much as a tenuous influence on Partner decisions
  • The goal of streamlining activities for consistent efforts and results always seems to be delayed until things "settle down". Partner acquisition & retention activities similarly tend to take the "back seat"


PRM Plus
Channels will be stronger and more effective through new Sales tools and associated business services provided by PRM Plus. The doors to partner communication will open to create a wider visibility into their behaviour.

Effectively communicate to your Channel Partners
Partners will be informed of new products and services through Education and Rewards capabilities - plus, they’ll educate Channel Sales Representatives on how to sell your products. As a result, Channel Sales Reps are motivated and sell more effectively so that missed sales are reduced.

Growing and strengthening your sales channels with PRM Plus means:
  • Increased visibility into Channel Partner behavior means you can better measure and analyze sales
  • Enhanced awareness and interest for your brand(s) means you can influence Channel decisions and generating demand for your products
  • Partner loyalty, increased effectiveness and expertise means creating the competitive advantage you’ve been searching for