Breaking Away From The CRM Fold
Enterprises have all become familiar with customer relationship management tools and processes. As the usage of CRM tools have
expanded over time - including salesforce automation and contact management - they have yet to provide the specific
functionality needed to manage increasingly complex channel partner activities.
To view the article, click here: Part 1 | Part 2.
To view the article, click here: Part 1 | Part 2.
CRM Buyer Article, "PRM - Ready to Break Out"
Partner Relationship Management (PRM) is emerging from the shadow of CRM, due in part from financial pressures brought by the recession,
the availability of affordable SaaS offerings, and the boom in social networking technologies. In this article, David Auld, President of
ChannelAssist and one of our clients are featured and describe how companies can increase partner loyalty while providing tools to help
support channel sales. Having a central PRM platform simplifies the process and compiles metrics for measuring the effectiveness of
marketing initiatives.
To view the article, click here.
To read the White Paper in its entirety, click here.
To view the article, click here.
Partner Relationship Management Has Come of Age
Since they first appeared on the scene, partner relationship management (PRM) solutions have gone through a significant evolution. For
today’s vendors, it is a tool that can play a key role in improving sales, increasing margins and strengthening communications. The key to
a successful PRM implementation is understanding what capabilities make the most sense for specific business needs.
To read the White Paper in its entirety, click here.